Adam Hanft, a nationally-known expert in consumer marketing - who has been called a "marketing guru" by U.S.A. Today - advises the company as its Chief Brand and Marketing Strategist. His mission is to make the Original SoupMan one of America's great consumer companies, just as he has created breakthrough marketing campaigns for other iconic brands.
Some of the companies who have benefited from Adam's strategic and creative insights are Procter & Gamble, Sony, Tyson, Match.com, AT&T, and Bic. He also sits on the board of Scotts Miracle-Gro (NYSE:SMG), the global leader in lawn and garden products.
Articles and commentaries written by Adam about branding, marketing and the consumer culture appear regularly in the Huffington Post, The Daily Beast, Fast Company, and CNN.com. For five years he wrote "Grist" - Inc. magazine's back-page column. He is also a frequent commentator on public radio's Marketplace, and is often interviewed by print and broadcast media for his opinion on branding and marketing issues. He has appeared on the Today Show, The Daily Show, CNBC, Fox News, and many other outlets.
In a changing world where all brands are essentially media brands, Adam's dual expertise in consumer insights and the larger culture make him uniquely able to create strategy and messaging that motivate and persuade skeptical consumers.
Adam is also the co-author of Dictionary of the Future, a best-selling book that was described by Wired magazine as a "memetic encyclopedia of what's to come, an engaging crash course in bleeding-edge ideas and debatable issues...it's an entertaining and enlightening trip."
Adam began his career as a comedy writer for Garry Marshall, working on "Happy Days" and "Laverne and Shirley." He is a Phi Beta Kappa graduate of NYU. He is married to Flora, and they have two sons, Simon and Lucas.